Nudist barbershop in Florianópolis installs billboard on BR-101 highway in São José
Owner invested approximately R$ 4,000 in advertising to promote the business that went viral. Demand grew to the point of requiring a waiting list and pre-screening of clients.
The nudist barbershop that gained prominence on social media in Florianópolis, in the state of Santa Catarina, now has a new physical front for promotion. The owner of the establishment installed a billboard along the BR-101 highway, in the neighboring city of São José. This initiative seeks to expand the brand's reach and attract new clients to the service that became viral.
Daniella Motta, 21 years old and from Pará, is responsible for the business, which opened in July 2026. She invested approximately R$ 4,000 in advertising, located on Rua Orlando Odílio Koerich, in the Picadas do Sul neighborhood. The billboard displays a photo of the young woman accompanied by the phrase “You imagined more than I showed,” reinforcing the visual identity and provocative tone of the brand.
In addition to owning the barbershop, Daniella works as an adult content creator, which contributed to the initial repercussion of the enterprise. The central proposal of the service is to perform haircuts without clothes. Although clients can choose to follow the same naturist line during the appointment, this choice is optional, ensuring flexibility for those who prefer to keep their clothes on.
The prices of the services vary according to the package contracted and the period of stay at the location. Appointments cost between R$ 2,000 and R$ 4,000. This price range positions the barbershop in a premium segment, justifying the exclusivity of the service and the differentiated experience offered to clients.
With the viralization on social media, demand for the services increased significantly. Currently, interested parties cannot book appointments immediately; it is necessary to get on a waiting list. Before final confirmation, each client goes through a screening process, which indicates a careful selection to maintain the standard desired by the owner.
For those working in the barbershop sector, this case demonstrates how extreme personalization and digital presence can transform a traditional service into a cultural phenomenon. The strategy of combining online content with physical advertising on busy roads shows an aggressive marketing approach to consolidate the client base.
BarberRicci newsroom, with information from SJ Agora.