Naturist barbershop in Florianópolis installs billboard in São José after relocation

The barbershop that gained national attention for its naturist service proposal, initially located in Florianópolis, in the state of Santa Catarina, installed a new billboard along the BR-101 highway. The structure was positioned on Rua Orlando Odílio Koerich, in the Picadas do Sul neighborhood of São José, a neighboring city where the business began operating after leaving the capital of Santa Catarina.

The marketing initiative is led by owner Daniella Motta, who invested approximately R$ 4,000 in the production and installation of the advertising piece. The billboard displays the phrase “You imagined more than I showed,” seeking to regain engagement on social media after the change of address.

The business was inaugurated in July of this year and quickly went viral due to its unusual service model. On-site, clients have the option to participate or not in the naturist proposal during the haircut and beard trim. According to information released by the entrepreneur, service prices range between R$ 2,000 and R$ 4,000, and there is currently a waiting list for appointments.

The decision to transfer operations to São José was motivated by security issues. Daniella Motta reported that she received threats and faced situations of stalking and invasive approaches since the business opened in Florianópolis. For this reason, the exact new address is not widely publicized to the general public.

For the professional barbershop sector, the case highlights how the customer experience can become a strong competitive differentiator, even when it involves controversial or non-traditional elements. The ability to generate spontaneous content on social media and maintain relevance through visual strategies, such as billboards, demonstrates the importance of direct communication in today's market.

The new advertising campaign has already stirred up online conversations again, generating new comments about the business and reinforcing its presence in local and national media.