Senigallia hosts barber gathering to turn the craft into a business

The Italian city of Senigallia will be the stage for an event fundamental to those working in the men's beauty sector. On October 18th and 19th, the Rotonda a Mare will welcome more than 150 professionals from various regions of the country for the "From Barber to Ceo" gathering. The initiative seeks to demonstrate how the barbershop has ceased to be just a cutting space to become a complex company that requires new management skills.

The main challenge addressed is balancing daily technical work with the administrative capacity needed to lead teams, organize processes, and build sustainable models. The program focuses on topics such as entrepreneurship, communication, team organization, and valuing people, aiming to shift the focus from service quality to structuring a business capable of growing.

The event is organized by Hiro Vitanza, founder of BarberCoach, who has been working for years with training and consulting for the sector. His background includes international experiences and projects specifically aimed at barbershop management. He highlights the paradigm shift in the profession: "From the very beginning, the barber's craft was attributed to people who had no desire to study... Fortunately, times have evolved, and we have transformed this splendid artisanal craft into a complete business activity."

This transformation reflects a broader trend in the market. Today, beyond technical skill, professionals need to master managerial competencies and understand the customer experience. This evolution impacts not only individuals but also the ability of small businesses to structure themselves to face current competitive demands.

The choice of Senigallia as the host city has significant local impact. The event will take place in one of the city's symbols and will count on the support of nearby establishments, which have created special agreements for participants. Thus, the initiative combines professional training, entrepreneurship, and territorial development, serving as a model for the sector's evolution throughout the country.