BarberEVO releases year-end issue focused on business and techniques

The professional barbering market in the United States has gained a new editorial benchmark with the release of issue 52 of BarberEVO magazine. This is the final edition of 2026, published to meet the needs of professionals during the high season at year-end, offering a strategic mix of aesthetic inspiration and business analysis.

One of the publication's commercial highlights is an interview with Steve Purcell, founder of the Australian brand Uppercut. The executive details the reasons that drove the decision to move the company's operations to California, a move that signals a new phase of expansion for the brand in the North American market.

In the tools field, readers will find an analysis of Outlaw Western Shear Company, a project led by Matty Conrad. The report explores the philosophy behind creating high-quality professional shears, with a specific focus on making these equipment accessible to barbers who seek excellence without compromising their budget.

Technique is also on the agenda with Victor Hugo Lopez, head educator at JRL Styling. After winning the 2026 Hot Shot Men's Cut award, he shares the secrets behind his contrasting vision and the tools used to execute precise cuts. The edition also dedicates space to beard care, taking advantage of the Movember context, with practical tips provided by experts such as Danny Amorim.

For those seeking inspiration in management and design, the magazine presents a tour of The Upper Seat, a new luxury barbershop in New York that adopts a speakeasy style. Additionally, there is a visit to Woenie’s Barbershop, located in The Hague, Netherlands, where the interior combines Argentine leather chairs and billiard tables to create an eclectic environment.

The edition closes with reports on the barber community, including Adries Atkins' journey at V’s Barbershop and an analysis of cuts performed on university teams during the American football season. The ultimate goal is to provide professionals with the insights necessary to stay ahead of the competition in 2027.