HAIRSCAPE 2026 in Madrid brings together global professionals to celebrate the art of hair
The event in Spain united beauty and men's grooming brands, offering four days of technical education and artistic shows inspired by the kaleidoscope concept.
Madrid, Spain was the stage for HAIRSCAPE 2026, an event that brought together Beautynova’s global community for an immersion in hair creativity. The initiative directly interests barbers and salon professionals by integrating brands specialized in different styles, such as milk_shake, Medavita, and DEPOT, offering a comprehensive view of current industry trends.
The main spectacle, held at The Garage space, transformed hair into art under the inspiration of the "Kaleidoscope" concept. The presentation highlighted a fascinating world of colors, shapes, and textures, demonstrating how technique can evolve into complex and impactful visual expressions.
On stage, 42 models and 30 stylists brought to life creations with distinct identities. The audience could observe the vibrant creativity of milk_shake, the refined elegance of Medavita, and the contemporary precision of men's care from DEPOT. This diversity allowed attendees to compare technical and aesthetic approaches in real time.
Nearly 900 participants from various parts of the world were present during the four days of programming. In addition to live shows, the event served as a unique educational platform, facilitating meetings between international professionals for the exchange of experiences and new techniques.
The experience extended beyond the main arena with two special celebrations: the Gothic Chic Night Party at the historic Teatro Eslava, and the Dress to Impress Party, held at La Quinta de Jarama, near the Spanish capital. These gatherings reinforced the sense of community among participants.
John Moroney, Senior Vice President of Global Education at Beautynova, highlighted the central objective of the meeting: "Our vision for HAIRSCAPE here in Madrid is to bring together our global community of stylists... to learn new tips, new techniques, and new ways of doing hair." The statement underscores the importance of continuous education in the profession.
The event consolidated itself as an extraordinary experience that reaffirms the power of creativity and the value of an international community united by a passion for the art of hairdressing and barbering.
BarberRicci newsroom, with information from Estetica Magazine.