Avilés sees boom in men's barber shops as haircut frequency drops to two weeks

In the center of Avilés, in Spain, the commercial landscape has changed significantly in recent years with the proliferation of establishments aimed at the male audience. What was once an occasional service has become a frequent routine for young people, reflecting a profound transformation in men's beauty habits.

Local professionals point out that the change is evident: while men used to visit the barber only every three months, today the standard frequency among the youngest has dropped to fifteen days. Some clients even return weekly, which ensures constant occupancy in the shops and attracts new entrepreneurs to the sector.

Among those responsible for this movement, the presence of young immigrants, especially Latin Americans, stands out, who brought techniques and a new approach to the local market. Juan Daniel Quiñones, from Kritical Barber Shop, observes that this generation actively seeks references and arrives with clear ideas about the desired cut, demonstrating an active interest in their own appearance.

Jonathan Marchán, owner of Mad Men Barber Shop, attributes this phenomenon to a generational shift. He reports that older clients tend to always ask for the same traditional style, while young people use technical terminology and specify exactly the look they want, something that even surprises their companions.

The role of social media is also cited as a determining factor. José Manuel Pérez, from Miranda Barber Shop, recalls that the popularization of the concept of the vain man began to gain strength decades ago but was consolidated digitally. According to him, the pandemic served as the starting point for the definitive growth of the industry.

With this new dynamic, peak hours are no longer just Fridays and Saturdays. Establishments report intense traffic every day, confirming that the barbershop has ceased to be an occasional luxury to become an essential part of men's self-care routine in the city.