Iles Formula launches two hair oils for Fall 2026
Fine line: Brand founded by Wendy Iles unveils new products focused on colorless and weightless formulas, aiming for hydration and heat protection for all hair types.
The brand Iles Formula, created by celebrity editorial stylist Wendy Iles, announced the launch of two new hair oils designed to work together within a complete care routine. The products, intended for all hair types, maintain the company's focus on colorless and non-greasy formulas, ensuring performance without weighing down the strands.
The first launch is the Invisible Styling Oil, a lightweight finishing oil with no greasy effect that melts instantly into the hair. It delivers hydration, nourishment, and extra shine, creating soft and fluid movement while protecting against heat, humidity, and UV ray exposure. Application before blow-drying also helps prevent color fading. Unlike many competitors, the formula remains colorless even on very light platinum blondes.
Wendy Iles states: "From the start, I set out to formulate a truly colorless and invisible oil, a product suitable for anyone." Daily use is recommended on both freshly washed hair and the day after, applying it to ends and mid-lengths, with excess smoothed at the roots to tame flyaways. The composition is vegan, cruelty-free, and free of silicone, petroleum derivatives, or parabens.
The second product, the Vitamin Treatment Oil, adopts a different approach, offering a nutrient-rich treatment. The goal is to protect, replenish, and restore strands while supporting scalp health. Wendy describes the item as containing all the vitamins necessary for hair, from root to tip.
This oil allows flexible use: it can be applied generously from scalp to ends as an intensive overnight treatment, washed out the following morning, or used sparingly on mid-lengths to finish hydration during styling. It is especially indicated for thick, coarse, or dry hair, and can also hydrate extensions without compromising the bonds.
Both products have a retail price of 50 dollars and are available on the brand's official website, Amazon.com, as well as selected stores such as Bergdorf Goodman, Revolve, and Forward, plus specific salons.
BarberRicci newsroom, with information from Estetica Magazine.