REF Stockholm launches personalized hair care kit for the 2026 holidays

Stockholm, Sweden. REF Stockholm, renowned for its professional hair products, has announced the arrival of its 2026 holiday gift kit. The launch is a limited edition that combines technical performance in hair care with practical gifting appeal, making it a relevant option for salons and retailers looking to diversify their seasonal offerings.

The set includes three full-size products: shampoo, conditioner, and the Fibre Mousse styling foam, which is the brand’s best-selling item. All items are packaged in a reusable lilac hygiene bag, featuring internal compartments to organize beauty essentials, whether at home or while traveling. The collection stands out for being 100% vegan and cruelty-free.

One of the kit's key features is personalization. Instead of offering a single universal formula, customers can choose from five specific shampoo and conditioner pairs. The options include Intense Hydrate for hair needing extra moisture, Cool Silver to maintain cool tones, Ultimate Repair for restorative care, Ultimate Volume to add body and fullness, and Illuminate Colour for color-treated hair.

Each pair comes with the Fibre Mousse, a product that utilizes fibers activated during blow-drying. This process creates airy volume, texture, and flexible hold, completing the care routine from wash through to the final styling finish.

For barbershop professionals and salons, these seasonal kits represent a strategic opportunity to introduce clients to complementary products and encourage the purchase of complete hair routines. The availability of five combinations for different hair types, combined with the reusable bag that offers a distinctive look for festive displays, makes the Holiday Bag an easy addition to gift-focused merchandising.

The suggested retail price for the REF Stockholm Holiday Bag is £51.99. The product is available at the brand’s authorized local retailers and on the company’s official website in the UK.