Wella presents fall/winter trends and new product lines in Los Angeles
California event highlighted the monochromatic trend and the launch of ammonia-free color, combining art and innovation for professionals.
In Los Angeles, United States, Wella held an event bringing together key names in the hair industry to present the trends for the fall/winter season of 2026. The night was marked by an aesthetic and technical immersion, offering industry professionals a clear overview of what is coming to barbershops and salons.
The highlight of the program was the exploration of the monochromatic trend, which took center stage on the runway. Signing artist Lindsey Trabucco guided the audience through a detailed demonstration of red-violet toned color, combined with the creation of a wavy fringe. This presentation served as a practical example of how colors and textures can be integrated to create contemporary looks.
Technical diversity was reinforced by the presence of several renowned professionals. Ambassadors Zach Mesquit, Daniel Mora, and Anthony Cole worked side by side with signing artists Jennifer Ng, Lindsey Trabucco, and Tommy Gentile. Together, they shared their creative interpretations and demonstrated the technical mastery required to execute the new collection's proposals.
Beyond visual trends, product innovation was one of the central pillars of the meeting. Wella Professionals launched a new permanent hair color without ammonia, named Pure Perfection. The goal is to offer a gentler alternative for the strands while maintaining color intensity.
In parallel, Sebastian Professional presented its latest release from the Potion 9 line. This addition to the portfolio seeks to meet the specific treatment and finishing needs that professionals identify in their daily salon routine.
To facilitate understanding of practical applications, the event featured interactive activations by the brands. Participants had the opportunity to explore the new launches up close, testing textures and understanding how each product fits into a professional routine. This hands-on approach is essential for barbers and stylists to know how to recommend the right items to their clients.
The combination of artistic demonstration and product launch positions the event as a reference for those who wish to update their technical and commercial repertoire, ensuring that new arrivals are ready for application in the salon.
BarberRicci newsroom, with information from Modern Salon (EUA).