GAMMA+ launches Xceed dryer with triple light technology for professionals

StyleCraft is launching the GAMMA+ Xceed Advanced Professional hair dryer nationally in the United States this month of October. The new product hits the market with a focus on speed, power, and precision—essential characteristics for those who work daily in barbershops and salons.

The equipment's main differentiator is being the only tool in its category to integrate three light technologies into a single body: infrared, active oxygen, and ions. This combination, dubbed OxyRay Trio Light Technology, allows professionals to use the modes individually or together to seal cuticles, reduce frizz, and increase the natural shine of hair, whether it is natural or color-treated.

In terms of performance, the dryer features a high-efficiency brushless digital motor. This component generates a high-pressure, highly concentrated airflow, resulting in faster drying times and less thermal stress on the hair during consecutive services. Control is facilitated by an elegant LED interface that offers 12 different combinations of heat and speed.

To ensure ergonomics and practicality in daily use, the housing design was inspired by aeronautical engineering. The structure tapers at the back and widens toward the air outlet, providing a balance that favors a comfortable grip even after long hours of work. Additionally, the device has an intelligent memory function to recall the last setting used and a safety lock that prevents accidental changes during service.

Tres Sifuentes, Vice President of Marketing Operations at StyleCraft / GAMMA+, highlighted the product's evolution by stating: "The Xceed is not just faster. It is smarter, and stylists will feel the difference from the first time they pick up the tool."

The brand plans to celebrate the launch with an in-person event called The XCEED Experience, which will take place at Hair Circus in Fort Lauderdale. The gathering will bring together media and industry professionals for live demonstrations and a detailed analysis of the internal technology. The GAMMA+ Xceed dryer is already available for $299.95.